It all started with a family/friend group of best friends based in the heart of Southern California who saw an opportunity to reignite the thrill of car culture (while ensuring everyone's safety.) During the challenging times of COVID-19 to uplift the negativity and boredom being on lock down.

When everything seemed to come to a standstill, Culture Yoru was born (Yoru meaning "nights" in Japanese) Being on lock down during the pandemic, streets being completely empty and cleared, we started organizing exclusive car meets that brought car enthusiasts together in the middle of the night. Our unique gatherings provided a haven for fellow enthusiasts to come together, exchange ideas, and make some forever memories.

But we didn't stop there. Our bond as best friends and our unyielding passion for cars fueled us to keep pushing boundaries. From those humble beginnings, As we continue to grow our mission remains the same - to provide a platform where car enthusiasts can unleash their passion, connect with likeminded individuals, and embark on unforgettable adventures together. A brand that represents the very spirit of car culture/ motorsport worldwide and hoping to expand worldwide.

But we're not all about events - we're also about style. Our exclusive line of apparel and products is designed to reflect the passion that unites us all. Our thoughtfully crafted clothing and accessories cater to every facet of the automotive enthusiast's lifestyle.